ASB & TPoint Launch New Initiative To Take Squash To The People

ASB, the world's leading squash court manufacturer, has joined forces with TPoint in a major new initiative to 'take squash to the people' and thereby significantly expand the sport's playing community around the world.

"We believe that by bringing squash from 'hidden' areas to visible outdoor places around the city, the number of participants will increase each year by exposing squash as healthy, competitive, fun and social sport activity," said Yossi Fixman, inventor of TPoint. "Our beautifully designed electronic squash courts, with innovative technology, will create a new and exciting sport experience."

The concept brings the court - usually externally invisible, within a club or sports centre - 'centre-stage', as the focal point of the building in which it is housed.

As can be seen from the image above, the squash court defines the building. TPoint can take squash into outdoor sport activity areas, hotels, universities, private homes, offices and residential rooftops around the city.

"The beauty of TPoint is that it is the definition of form meets function," explained ASB CEO Christof Babinsky. "Building any squash centre means a significant investment. Normally the investment is focused on providing the building and infrastructure around the courts and a maximum of 15% is actually spent on the equipment (squash courts).

"However, the squash court is what matters the most to the actual end user, the player. TPoint addresses this issue in a beautiful way where most resources are spent on the playing surfaces with the superb side effect of creating this impressive urban space and social hub.

"We are proud to introduce one more tool too for the redesign of this fantastic sport. TPoint could be a true game-changer to the game of squash!"

Kevin Klipstein, the President and CEO of US Squash, added: "The innovation ASB is driving with TPoint meets a need in the US which is increasing access to squash. TPoint also addresses the challenge we have in raising awareness of the sport, so presenting squash in a visually appealing way, in an outdoor setting, is ideal.

"TPoint solution really could potentially dramatically accelerate our recent growth in the US, especially in the warmer parts of the country."

Gregory Gaultier, the reigning World Champion, is also highly impressed with the pioneering innovation. "This is a revolution for squash - I can't wait to try it myself," said the Frenchman.

For further information, visit asbsquash.com/products/tpoint/